1. to bring into existence; cause to be; produce.
2. to create by a vital or natural process.
3. to create and distribute vitally and profusely.
GENERATE is not your everyday branched chain amino acid (BCAA) supplement, but rather features all nine essential amino acids (EAA) to help stimulate muscle growth and enhance recovery.
YOU’VE BEEN LIED TO
We’ve heard it too: “BCAA’s are all you need for muscle recovery!” Unfortunately that sentiment is for those who preach older research or sports nutrition companies clinging onto old products and fearing change. Let’s break it down in an analogy:
BCAA’s act as the “lightswitch” to muscle growth, mainly due to the very anabolic amino acid: Leucine. Consume BCAA’s and flip the switch and all is well right? Sorry, but you need an electrical current to complete the “circuit.”
EAA’s are your missing piece - the “electrical current.” Truth is, you need all of the essential amino acids present in order to properly build muscle tissue and recover at your best. When combined, BCAA’s and EAA’s work synergistically by providing both the “electrical current” and the “switch” for muscle growth.
We know you’re here to build muscle (why else would you be reading this?) and ask any professional in the space and they will all tell you how important muscle recovery is.
It’s no secret:
The better you recover and the more often you can train at your best, the better your results will be. The consumption of both BCAA’s and EAA’s during and after training is the best protocol for those looking to inhibit muscle protein breakdown and stimulate muscle protein synthesis. In scientific research, it has been shown that both BCAA and EAA consumption is superior to increase protein synthesis than just BCAA supplementation alone.
When muscle protein synthesis is consistently greater than protein breakdown is when things really start to click. The improvement in recovery leads to more lean mass, more strength, and eventually a better physique. To train like a pro, you need to recover like a pro.
TO TRAIN LIKE A PRO, YOU NEED TO SUPPLEMENT LIKE A PRO:
WHAT ARE YOU WAITING FOR?
HOW WE GOT THERE:
BRANCHED CHAIN AMINO ACIDS - 6 grams of BCAA’s at the clinically researched 2:1:1 ratio flips the muscle building switch and helps kick start the process of building new muscle. BCAA supplementation may also decrease muscle fatigue.12
L-LEUCINE - With 3 grams of Leucine per scoop, GENERATE provides the researched dose shown to stimulate and max-out muscle protein synthesis.13
ESSENTIAL AMINO ACIDS - The “bricks” to build the castle you’re working on day-in and day-out: EAA’s provide the building blocks to build to new muscle tissue. Essential amino acids when coupled with BCAA’s have been shown to increase protein synthesis more than just BCAA’s alone.14